Pharmacy owners and operators know that retail pharmacy is not for the weak of heart. One of the biggest challenges is often keeping your pharmacists and technicians happy and engaged day-in and day-out. In any retail environment that’s not easy, but in pharmacy when you deal with insurance companies, grumpy customers and shrinking reimbursements and prescription quotas, keeping your employees happy is tough. We’re here to help.

Back to School season is officially here and there is no better time to start thinking about how to grow your business during the upcoming cough and cold season. For independent pharmacies, growing your appeal to young families will be key to growing your business. Below you’ll find five ways that implementing this service will help you attract new families to your pharmacy this fall:

I’d like to start with a disclaimer: This is not Wally World and no guards were held hostage during our recent visit to Six Flags Great Adventure in NJ. This was opening day and coincidently, I drove my family nearly 3 hours to visit this park a couple of weeks ago on what turned out to be the first open park day of the spring. In what could have (should have) been one of the best amusement park experiences of a lifetime, ended up with many twists, turns, and business lessons along the way.

There is no doubt that offering more choices is something that is appreciated by today’s customers, especially the Millennial generation, but, how much is too much?

Millennials, or the generation born between 1980 to 2000, are the single largest generation and almost all of them are 100% digital natives. So the idea of their consumer choices being limited to a single option, is completely alien to them. Millennials grew up with businesses like  Kayak to Amazon where what they were looking for was always just a click away. If they didn't find what they were looking for, another option was only a click away.

No matter the size of your business, extraordinary customer service is important for a number of reasons.

Whether you are looking to attract new customers, create loyal customers or maintain the number of customers you already have; customer service should be at the heart of your business model. But no matter how much YOU believe in delivering a great customer experience, it is up to your team to set the bar. It is not the kiosk that makes a customer’s experience memorable; it’s the staff member behind the counter who is going to make a difference.