For independent pharmacies, it is important to find a differentiator from your competition. Most larger pharmacies often have more resources to dedicate towards marketing their services, finding convenient locations and building larger teams. However, smaller, independent pharmacies have one area in which they can definitely win: providing a better, more personalized customer experience that can be flexible based on their customers.

By offering an exceptional customer experience, your pharmacy can build a loyal following. So, one goal should be to provide a positive and personalized shopping experience that will keep customers coming back. Here are three suggestions:

Over the years, we've visited and worked with thousands of pharmacies and we've heard every excuse imaginable as to why a pharmacist or pharmacy technician can't do better with the flavoring service. We recognize and respect all feedback from our customers and their team members, but we know from experience that the most common objections can quickly be overcome with one simple solution. 

Pharmacy owners and operators know that retail pharmacy is not for the weak of heart. One of the biggest challenges is often keeping your pharmacists and technicians happy and engaged day-in and day-out. In any retail environment that’s not easy, but in pharmacy when you deal with insurance companies, grumpy customers and shrinking reimbursements and prescription quotas, keeping your employees happy is tough. We’re here to help.

Back to School season is officially here and there is no better time to start thinking about how to grow your business during the upcoming cough and cold season. For independent pharmacies, growing your appeal to young families will be key to growing your business. Below you’ll find five ways that implementing this service will help you attract new families to your pharmacy this fall:

I’d like to start with a disclaimer: This is not Wally World and no guards were held hostage during our recent visit to Six Flags Great Adventure in NJ. This was opening day and coincidently, I drove my family nearly 3 hours to visit this park a couple of weeks ago on what turned out to be the first open park day of the spring. In what could have (should have) been one of the best amusement park experiences of a lifetime, ended up with many twists, turns, and business lessons along the way.