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Pandemic-Proof Marketing Tips for Your Pharmacy

Posted by Caitlin Taylor

Nov 19, 2020 9:21:28 AM

In the midst of a global health crisis, pharmacies have an essential role to play in their communities. Even though people might be staying home more according to social distancing guidelines, your pharmacy’s marketing strategy doesn’t need to grind to a halt. With a little creativity, you can continue to effectively market your pharmacy and help customers get the most out of their pharmacy



1. Make social media a priority

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Topics: Pharmacy Marketing, Pharmacy Trends


The Pharmacy Guide to Flavoring Medicine During a Pandemic

Posted by Caitlin Taylor

Oct 8, 2020 9:19:07 AM

Pharmacy, like the rest of the world, has been turned upside down since the onset of the COVID-19 pandemic. With all of the changes that have come about over the past few months and fewer kids getting normal illnesses that come with being together in school, maybe your flavoring program hasn’t been a priority. Now that we’re heading into cough, cold, and flu and season, it’s time to dust off those bottles of Bubblegum and Sweetening Enhancer and get back to helping kids take their medicine. 

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Topics: Pharmacy Marketing, Pharmacy Trends


A Taste for 2020: Use Internal Marketing to Create a Unified, Fulfilled Pharmacy Staff

Posted by Caitlin Taylor

Dec 18, 2019 9:33:00 AM

The people behind the pharmacy counter are so, so much more than their official titles of pharmacists and pharmacy techs. They’re healthcare educators, customer service experts, unofficial counselors, and everything else customers need them to be. To be honest, they’re practically superheroes.

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Topics: Pharmacy Marketing


A Taste for 2020: How One Pharmacy Uses Social Media to Reach and Grow Their Customer Base

Posted by Caitlin Taylor

Dec 13, 2019 9:07:00 AM

Let’s face it, social media is about way more than sharing vacation pics and cute videos of puppies. For businesses, social media can be a powerful tool to reach current and potential customers where they’re already spending their time. Since brother-owner duo Orlando and Kyle Palmer opened Baton Rouge-based Parker’s Pharmacy, they have used social media to engage with customers, share their pharmacy's vibrant personality, and build their business in just a few short years.

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Topics: Pharmacy Marketing, Pharmacy Trends


A Brother Pharmacy-Duo - A Day in the Life of Parker's Pharmacy

Posted by FLAVORx Inc.

Oct 30, 2019 10:17:00 AM

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Topics: Pharmacy Marketing, Pharmacy Trends, customer care, Pharmacy Leaders


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