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FLAVORx Blog

5 Ways Pharmacies Earn Customer Loyalty With FLAVORx

Posted by Brandon Chiat

Aug 7, 2018 8:05:00 AM

Letting children choose the taste of their medicine is an untapped marketing strategy for retail pharmacies. Not only does flavor selection resonate powerfully with customers, but it can also improve word-of-mouth referrals from delighted moms and dads. A successful flavoring strategy has less to do with additional fees and everything to do with keeping patients happy. Here are five ways offering FLAVORx in your pharmacy earns long-lasting customer loyalty 

 
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Topics: Adherence, Compliance, and Health, Customer Experience & Delight, Pharmacy Marketing, Millennials and Millennial Moms, flavorx, customer care

 
 

4 Ways To Get Your Pharmacy Staff Onboard With FLAVORx

Posted by Brandon Chiat

Jul 30, 2018 4:11:00 PM

FLAVORx can fuel retail pharmacy growth. By customizing the taste of pediatric medications, pharmacies demonstrate genuine customer care, create memorable in-store experiences and gain an edge on the competition. But to enjoy the advantages of offering this valuable service, your pharmacy staff must believe in the program and actively promote it to customers.Getting the most out of FLAVORx begins with getting buy-in from your pharmacy staff. Pharmacists will never give children the option to choose the taste of their medicine unless leadership first discusses the benefits to consumers and train the pharmacy staff to deliver the service confidently. Encourage your staff to view custom-flavored medicine as a tool to deliver better care to patients, not just a way for the pharmacy to make more money. Pharmacists need to understand that if kids struggle to take their medicine, they will likely fail to comply with their prescriptions and parent will get increasingly stressed out. In that way, flavoring is beneficial to parents and children alike.Here are four ways pharmacy leaders can communicate the value of FLAVORx to their pharmacists:

 

 
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Topics: Adherence, Compliance, and Health, Customer Experience & Delight, Pharmacy Marketing, flavorx, customer care

 
 

How to Overcome Your Pharmacy's Awful, Terrible, No Good Location

Posted by Heidi Schmidt

May 4, 2017 10:00:00 AM

Location, location, location. When it comes to retail pharmacy, the old adage is true, your location can make or break your business. Unfortunately, you don’t always have the best choice of real estate for your pharmacy, or your once ideal location becomes less so because a doctor’s office moves away or a competitor moves in.

 
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Topics: Pharmacy Marketing

 
 

Three Ways to "Future-proof" Your Independent Pharmacy

Posted by Chris Cielewich

Mar 8, 2017 4:15:00 PM

We are living in the golden age of change.  In the past 10 years alone, 40% of Fortune 500 companies have been replaced on the Fortune 500 list.  If you’re like me, you find this equally fascinating and terrifying.  In my opinion, the only consistent theme that has occurred is “change”, so I’ve learned to keep an open mind and adapt to the times.

 
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Topics: Pharmacy Marketing

 
 

Four ways to collect online reviews for your pharmacy

Posted by Heidi Schmidt

Feb 28, 2017 11:15:00 AM

Recently, at the PDS trade show in Orlando, FL our team talked about online reviews in relation to promoting the services that your pharmacy offers such as FLAVORx. According to Reputation Management, people are most likely to leave a positive review, but they leave those reviews for altruistic reasons - to help others make good decisions – the millennial generation specifically shares retail experiences through social networks and sites like Google, Yelp, and Facebook.

 
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Topics: Pharmacy Marketing

 
 
 

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