Helping children take liquid medication doesn't have to be a stressful experience—discover proven strategies that transform medication time into a positive experience for families.

The 2025 flu season is starting earlier than many families expect, with pediatric cases rising quickly in several regions. For parents, this can feel overwhelming—especially with school, sports, holiday get togethers, and busy schedules increasing exposure to germs. The good news is that there are practical steps you can take now to help reduce your child’s risk and feel more prepared if illness does strike. Here’s what parents should know and do as flu season ramps up.

From the flu and RSV to colds and COVID, it's the time of year when respiratory illnesses are hitting families around the country hard. After holiday travel and family gatherings, the post-winter break return to school often marks a swift uptick in kids getting sick. In many cases, kids need an antibiotic, antiviral, or over-the-counter medication to ease the sore throat, fever, and sniffles, and get them back to feeling better. When kids have trouble taking those important medications, the tears, tantrums, and spit-out doses make the experience even worse for everyone. Fortunately, pharmacies can help.

Pharmacies that offer FLAVORx can customize the taste of most liquid medications to make medicine-time easier for kids and parents. Aversion to medicine can start early in life and have long-lasting effects that make the experience stressful for both kids and their parents. Letting kids choose the flavor of their medicine not only improves a bad taste, but also helps kids take ownership over something that previously out of their control.

The pharmacy landscape is tough these days, and it seems like there’s an overwhelming variety of products and services you can pick from to to help set your pharmacy apart from the competition. When choosing a new tool for your pharmacy, which values do you prioritize when making your decision? Providing patients with important services? Making tasks more efficient for pharmacy staff and decreasing wait times for patients? Finding ways to ensure dispensing accuracy? The FLAVORx Auto checks all the boxes, wrapping excellent patient care and efficiency all into one powerful smile-making machine.

Goodbye winter, hello spring! The sun is shining and the weather is warm, which for kids around the country means a return to outdoor sports and long days playing outdoors. While lots of time spent outside typically makes spring a happy time for kids, seasonal allergies can put a damper on those high spirits.

Fortunately for parents, they have their pick of antihistamines they can use to ease kids' allergies. Kids are in luck too - pharmacies can customize the taste of their allergy medicine with a favorite flavor. To make sure sniffles, sneezes, and itchy eyes don't keep kids from enjoying their time outside, we're sharing the top medications to flavor during allergy season.