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5 Ways Pharmacies Earn Customer Loyalty With FLAVORx

Posted by Brandon Chiat

Aug 7, 2018 8:05:00 AM

Letting children choose the taste of their medicine is an untapped marketing strategy for retail pharmacies. Not only does flavor selection resonate powerfully with customers, but it can also improve word-of-mouth referrals from delighted moms and dads. A successful flavoring strategy has less to do with additional fees and everything to do with keeping patients happy. Here are five ways offering FLAVORx in your pharmacy earns long-lasting customer loyalty 

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Topics: Adherence, Compliance, and Health, Customer Experience & Delight, Pharmacy Marketing, Millennials and Millennial Moms, flavorx, customer care


4 Ways To Get Your Pharmacy Staff Onboard With FLAVORx

Posted by Brandon Chiat

Jul 30, 2018 4:11:00 PM

FLAVORx can fuel retail pharmacy growth. By customizing the taste of pediatric medications, pharmacies demonstrate genuine customer care, create memorable in-store experiences and gain an edge on the competition. But to enjoy the advantages of offering this valuable service, your pharmacy staff must believe in the program and actively promote it to customers.Getting the most out of FLAVORx begins with getting buy-in from your pharmacy staff. Pharmacists will never give children the option to choose the taste of their medicine unless leadership first discusses the benefits to consumers and train the pharmacy staff to deliver the service confidently. Encourage your staff to view custom-flavored medicine as a tool to deliver better care to patients, not just a way for the pharmacy to make more money. Pharmacists need to understand that if kids struggle to take their medicine, they will likely fail to comply with their prescriptions and parent will get increasingly stressed out. In that way, flavoring is beneficial to parents and children alike.Here are four ways pharmacy leaders can communicate the value of FLAVORx to their pharmacists:


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Topics: Adherence, Compliance, and Health, Customer Experience & Delight, Pharmacy Marketing, flavorx, customer care


How the Pharmacist Role Shifts Towards Healthcare Educators

Posted by Heidi Schmidt

Mar 1, 2018 10:15:00 AM

The healthcare industry is currently undergoing a rapid and comprehensive transformation thanks to a few factors. Technological advances have enabled healthcare organizations to restructure their business models around shifting consumer expectations and involvement in their own health care. And retail pharmacy is right in the middle of it all.

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Topics: Pharmacy Trends


[INFOGRAPHIC] Surviving Flu Season with Kids

Posted by Heidi Schmidt

Feb 12, 2018 10:00:00 AM

Every night on the news, it seems we're hearing about hospitals overloaded with flu patients or about shortages of Tamiflu. While many parents will try to hibernate until springtime in hopes of making sure their children don't come down with any sort of virus like the flu, there are ways to survive flu season without becoming a recluse. 

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Topics: Adherence, Compliance, and Health


Three Ways Your Pharmacy Wins with FLAVORx

Posted by Heidi Schmidt

Jan 24, 2018 8:17:00 AM

Fotolia_134133526_Subscription_Monthly_XXL-compressor.jpgWe're living in the age of customer experience, and leaders in the retail pharmacy world understand how important these interactions are to a successful pharmacy experience. A 2017 Forrester study reported that retailers who score high in customer experience metrics are exponentially better at generating revenue. 

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Topics: Customer Experience & Delight


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