Patient empowerment.
That seems to be the buzzword in health and wellness these days. We’ve been using it as it relates to medicine flavoring for the past few years.
Last fall, I saw John McNeil (President of Global Sales and Services for Tesla) speak at a marketing conference. He spoke about selling without selling, a fascinating concept that can be adopted by many pharmacists who don’t want to be perceived as sales people, but would rather be thought of as problem solvers.