How do you connect with a generation that has the reputation of not being loyal?
It can be difficult to attract the Millennial generation, especially since they have grown up weary to marketing ploys and hold the power to skip over any type of ads. They are thought to be the generation that moves from one opportunity to the next, and employers as well as businesses are having a hard time retaining them.
The truth is, Millennials are very loyal, and there are studies to prove it. A Millennial’s definition of loyalty is just entirely different than the generations that have come before them. This generation is less likely to be loyal because of a brand name, but they are loyal to that company that has values, people and a mission that they can relate too. The moment you look at a millennial customer and think of them as just a number or how you can get the most ROI from them, you have lost them.
