Every year the U.S. experiences cough and flu season, and with outbreaks beginning as early as October, the Center for Disease Control and Prevention (CDC) has already predicted that this year’s flu season will last until May of 2016. There’s a good chance you’ll be impacted directly or indirectly by the flu this year as it is estimated that between 5% and 20% of U.S. residents get the flu each year. 

If you have young kids, you probably have a home filled with coughing right now. When talking to friends and professionals about giving kids medicine, it’s interesting to me that so many adults have vivid memories about themselves taking medicine as a kid. With 2 young boys of my own (age 4 & 7), it’s interesting to hear everyone’s Medicine-time fail stories when it comes to administering bad tasting liquid to their sick kids, so I wanted to share these tips to help lessen the stress of medicine time at home.

In the testimonials that I’ve recently heard, some of the common themes associated with giving kids medicine have included wrestling, a game of hide & seek, squeezing your kid’s cheeks open, and even tears from parents and kids when things get really challenging. If you are looking for a better solution, I’ve compiled 5 tips to consider implementing into your kids’ medicine-time routine.

This Flu season, pharmacy staff members can help children recover from the flu faster by making sure they are compliant with their medication. A small biotech company in Maryland has developed personalized taste options for liquid medications, including Tamiflu, the medication most commonly prescribed to fight the flu.

A helpful infographic to explain the importance of custom flavoring medications for children. The power of customizing medication can be the difference between stuggling during medicine-time and a happy child feeling better. 

FLAVORx has been awarded for their performance-driven company culture in the 2015 Baltimore SmartCEO’s Corporate Culture Awards. The SmartCEO’s Corporate Culture Award recognizes companies in the Baltimore area who have demonstrated a remarkable company culture. The ceremony took place Tuesday, December 15, 2015.

How do you connect with a generation that has the reputation of not being loyal?

It can be difficult to attract the Millennial generation, especially since they have grown up weary to marketing ploys and hold the power to skip over any type of ads. They are thought to be the generation that moves from one opportunity to the next, and employers as well as businesses are having a hard time retaining them.

The truth is, Millennials are very loyal, and there are studies to prove it. A Millennial’s definition of loyalty is just entirely different than the generations that have come before them. This generation is less likely to be loyal because of a brand name, but they are loyal to that company that has values, people and a mission that they can relate too. The moment you look at a millennial customer and think of them as just a number or how you can get the most ROI from them, you have lost them.

Three ways to drive loyalty to your pharmacy among Millennials.