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Millennials And Their Pets

Posted by Elizabeth Thoms

Jul 16, 2015 11:54:22 AM

Its official, the Millennial generation has surpassed the Baby Boomers as the largest U.S. pet-owning population, according to data released by research during the Global Pet Expo 2015. 35.2% of the U.S. Millennial population are pet owners, compared to 32.8% of Boomers. The percentage of Millennials owning a pet is only going to grow as studies show that, pet-free Millennials are 39% more likely to own a cat or dog in the future, and are 77% more likely than any other generation to get a pet while unmarried and not a parent.


Why is this so important to pharmacies that cater to selling pet goods in their front store as well as fill pet medications? Because Millennials shop differently and if you want to attract them to your store, you will need to know what they are looking for.

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Topics: Millennials and Millennial Moms, Pets and Pet Health


Is Your Pharmacy Smartphone Compatible?

Posted by Elizabeth Thoms

Jul 7, 2015 10:00:00 AM

Smartphones are becoming more popular as more people are becoming smartphone dependent, which is why it is incredibly important that your pharmacy is smartphone compatible. What do I mean by smartphone compatible, you may wonder?


Smartphones aren’t just for calling and texting, people are using it for other reasons like surfing the internet, playing games, getting directions and shopping. Smartphones and mobile devices, generally, are the newspapers for the modern era, serving as the primary conduit for in-store retail deals, coupons and savings. According to the Pew Research Center’s study on Mobile Technology, 64% of American adults own a smartphone and that percentage is only going to increase. Majority of users are people within the millennial generation and research shows that 85% of millennial parents use their mobile devices for in-store shopping specifically, dads use their devices to check reviews, and moms are searching for deals. How can you make sure your pharmacy is smart phone compatible?

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Topics: Customer Experience & Delight, Millennials and Millennial Moms


Hispanic, Millennial... HISPENNIAL?!

Posted by Natasha Siedsma

Jun 18, 2015 11:00:00 AM

Yes, that’s right, Hispennials. Not a typo, but a new hybrid consumer that’s all the rage. Hispanic + Millennials = Hispennials. Clever, isn’t it? Well, beyond being a cute new buzzword just begging to be hashtagged all over the internet (#hispennials), it’s all the buzz with marketers. You see, marketers believe that Hispennials are quickly rising up as the most sought after customer segment in the United States. Everyone seems to want a bit of their attention, their loyalty, and of course, their dollars.

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Topics: Hispanics & Latina Moms, Millennials and Millennial Moms


The Millennials Are Coming, Are You Ready?

Posted by Chris Cielewich

Jun 16, 2015 9:01:13 AM

You don’t need to wait for Paul Revere to announce that the U.S. has a new generation of consumers. This generation has already surpassed the Baby Boomers to become the largest in the country’s history at 75 Million strong. However, if Revere were to make another historic ride today announcing the arrival of the Millennial generation, you may expect to hear something along the lines of “Text if by Land, Tweet if by Sea”.

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Topics: Millennials and Millennial Moms


5 Things About The Millennial Dad In The Pharmacy

Posted by Elizabeth Thoms

May 5, 2015 9:07:04 AM

For a while now we have blogged how important it is to attract the millennial generation to your pharmacy, and have emphasized about millennial moms as major decision makers. Although the Millennial mom is important, as a pharmacy you cannot forget millennial dads. Millennial dads are changing the way the average consumers shops. This new generation of fathers is taking on new roles within the family and with this role they are forming new opinions on brands and businesses. Get to know the millennial fathers in your pharmacy with these 5 interesting facts:
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Topics: Millennials and Millennial Moms


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