Trust is a powerful way to capture the loyalty of a customer. It is also one of the hardest things for a business to earn, especially with younger customers. Millennials are more likely to trust people rather than companies, 73% of Millennials believe that consumers care more about their opinions than companies do. There are a lot of reasons why the Millennial generation has a hard time trusting businesses, but mainly it can be attributed to how they grew up.
Between events like, major oil spills, The Great Recession, and growing student debts, all taking place while still being very much impressionable, it is enough to make anyone lose trust in business. Millennials are going out of their way to get healthier, greener, socially conscious products and services. Products like Honest Tea, Warby Parker and Toms Shoes are becoming the norm because they are all very upfront with what they offer, and seem like the cleaner, more honest option.
