American Pharmacists Month is a time to recognize pharmacists’ contributions to health care and all they can do for their communities. At FLAVORx, we couldn’t think of a better way to celebrate than to spotlight a few pharmacy professionals who go above and beyond for their patients. Throughout the month we’ll take a look at a day in the life of a few healthcare heroes and learn more about the diverse experiences of the hard-working people in the pharmacy industry.

Back-to-School, is that you already? 

Forming an emotional connection with customers could be a pharmacy’s secret weapon. In speaking with six pharmacists and technicians, one trend is clear: empathy is the key to becoming an extraordinary pharmacy professional.

Many retail pharmacies offer the same products as you do. 

The skyrocketing out-of-pocket costs for medication places a stiff financial burden on consumers. Not surprisingly, high deductibles and exorbitant costs have given rise to the trend of “pharmacy hopping,” in which one consumer fills their prescriptions at multiple pharmacies. How can retail pharmacies earn customer loyalty? According to a study conducted by Change Healthcare, the key is to appeal to a patient's emotions.