Ruth Del Rio, a Pharmacy Technician, has spent the last four years working at one of the largest and most successful pharmacy chains in the country. Ruth Del Rio believes technicians are the backbone of any successful retail pharmacy.

Throughout her four years as a pharmacy technician, Ruth Del Rio learned why she and her fellow techs are the “unsung heroes” of a retail pharmacy.

“Technicians manage the entire process of filing a prescription up until the final check from the pharmacist,” said Ms. Del Rio. “The entire pharmacy would crumble without a strong team of capable technicians.”

Though she is relatively new to the world of retail pharmacy, Ms. Del Rio thrived in the high-pressure environment. Del Rio developed essential skills that she claims separate strong technicians from weak ones.

“I’ve worked at multiple stores, and I’ve seen how an unskilled technician can hurt the pharmacy, and worse, the customer,” said Ms. Del Rio.

Here are the six skills which led to Ms. Del Rio’s success:

Thomas Garza and his team at The Medicine Shoppe in San Benito, Texas have done an amazing job of utilizing the FLAVORx service. We recently interviewed Mr. Garza to discover just what it is about FLAVORx that resonates so well with customers and why they excel with the program.

“Flavored medicine is important to our patients,” said Thomas, who is the head pharmacist at The Medicine Shoppe of San Benito. “FLAVORx is a good way to let our patients know that we’ll go the extra mile for them.”

Stephanie Saxon has a message all retail pharmacies, and their staff, need to hear.

Letting children choose the taste of their medicine is an untapped marketing strategy for retail pharmacies. Not only does flavor selection resonate powerfully with customers, but it can also improve word-of-mouth referrals from delighted moms and dads. A successful flavoring strategy has less to do with additional fees and everything to do with keeping patients happy. Here are five ways offering FLAVORx in your pharmacy earns long-lasting customer loyalty