Throughout her four years as a pharmacy technician, Ruth Del Rio learned why she and her fellow techs are the “unsung heroes” of a retail pharmacy.

“Technicians manage the entire process of filing a prescription up until the final check from the pharmacist,” said Ms. Del Rio. “The entire pharmacy would crumble without a strong team of capable technicians.”

Though she is relatively new to the world of retail pharmacy, Ms. Del Rio thrived in the high-pressure environment. Del Rio developed essential skills that she claims separate strong technicians from weak ones.

“I’ve worked at multiple stores, and I’ve seen how an unskilled technician can hurt the pharmacy, and worse, the customer,” said Ms. Del Rio.

Here are the six skills which led to Ms. Del Rio’s success:

Thomas Garza and his team at The Medicine Shoppe in San Benito, Texas have done an amazing job of utilizing the FLAVORx service. We recently interviewed Mr. Garza to discover just what it is about FLAVORx that resonates so well with customers and why they excel with the program.

“Flavored medicine is important to our patients,” said Thomas, who is the head pharmacist at The Medicine Shoppe of San Benito. “FLAVORx is a good way to let our patients know that we’ll go the extra mile for them.”

Stephanie Saxon has a message all retail pharmacies, and their staff, need to hear.

Letting children choose the taste of their medicine is an untapped marketing strategy for retail pharmacies. Not only does flavor selection resonate powerfully with customers, but it can also improve word-of-mouth referrals from delighted moms and dads. A successful flavoring strategy has less to do with additional fees and everything to do with keeping patients happy. Here are five ways offering FLAVORx in your pharmacy earns long-lasting customer loyalty 

FLAVORx can fuel retail pharmacy growth. By customizing the taste of pediatric medications, pharmacies demonstrate genuine customer care, create memorable in-store experiences and gain an edge on the competition. But to enjoy the advantages of offering this valuable service, your pharmacy staff must believe in the program and actively promote it to customers.Getting the most out of FLAVORx begins with getting buy-in from your pharmacy staff. Pharmacists will never give children the option to choose the taste of their medicine unless leadership first discusses the benefits to consumers and train the pharmacy staff to deliver the service confidently. Encourage your staff to view custom-flavored medicine as a tool to deliver better care to patients, not just a way for the pharmacy to make more money. Pharmacists need to understand that if kids struggle to take their medicine, they will likely fail to comply with their prescriptions and parent will get increasingly stressed out. In that way, flavoring is beneficial to parents and children alike.Here are four ways pharmacy leaders can communicate the value of FLAVORx to their pharmacists: