I’m fascinated by the shopper mindset, what drives brand loyalty, and in particular, the customer experience. But before we get into all that, I thought it would be valuable to provide a peek behind the curtain at FLAVORx, a little inside baseball to who we are, what got us to where we are, and our unique value proposition to retail pharmacy. So without further ado, here’s some recent FLAVORx history…

Medication adherence is a multifaceted subject, and recognizing that gender may influence a patient’s level of adherence is frequently overlooked. According to an article, “Medication Adherence: Are Women Worse than Men at Taking Their Meds?" understanding how gender impacts a patients’ understanding of their health condition and the relative importance of taking their medication could help explain the gender gap related to medication adherence and help health care providers address barriers and develop patient education tools more appropriately.

To help parents and children cope with the stresses of being sick, FLAVORx has developed personalized taste options for liquid medications, including Tamiflu, the medication most commonly prescribed to fight the flu.

Columbia, MD – As families across the country are confronted with a significant outbreak of the flu virus, FLAVORx, the Maryland-based biotech company, is doing its part to help ease the burden. 

Food for thought:  "A Taste of Your Own Medicine" may be a popular English idiom, but why not actually get to choose “a taste of your own medicine?”  The answer is that there is no real reason not to; in fact choosing the taste of your medicine is actually a more than reasonable request in today’s world.

I wanted to share an excerpt from a recent article I read titled "Letting Consumers Design Their Own Experiences: Case for the Mass Customization Model."l  Ted Mininni, President of Design Force, Inc. said something that really got me thinking.