Food for thought:  "A Taste of Your Own Medicine" may be a popular English idiom, but why not actually get to choose “a taste of your own medicine?”  The answer is that there is no real reason not to; in fact choosing the taste of your medicine is actually a more than reasonable request in today’s world.

I wanted to share an excerpt from a recent article I read titled "Letting Consumers Design Their Own Experiences: Case for the Mass Customization Model."l  Ted Mininni, President of Design Force, Inc. said something that really got me thinking. 

Are you looking for ways to improve your pharmacy services and provide your customers with a more personalized experience? Want to make your FLAVORx service better than ever? We're sharing ten handy ways to help your pharmacy succeed with the FLAVORx service!

FLAVORx has collaborated with Wolters Kluwer Health | Lippincott Williams & Wilkins and Ansel’s lead author Loyd V. Allen, Jr., Ph.D., RPh to integrate taste, choice, and flavoring content into relevant chapters, case studies, and discussion questions throughout the textbook.