As 2015 kicks off, I can’t help but reflect on changing times – especially in the pharmacy space. Gone are the days of simply dispensing medications and tracking script counts.

Today, Pharmacists truly are holistic care providers. This is especially true with respect to the Hispanic customer segment, a rapidly growing segment of the U.S. population, that shows signs of benefiting from a more culturally-sensitive approach than other segments. By properly modifying practices and approaches, pharmacy teams can make a world of difference in the well-being of the Hispanic population.

According the U.S. Centers for Disease Control and Prevention, “Hispanics are twice as likely as non-Hispanic blacks and three times as likely as non-Hispanic whites to lack a regular health care provider.” For those who do have access to regular a health care provider, the level of satisfaction is quite grim. Data from the same article shows that 24% of Hispanics report a poor level of health care received. Since chronic disease states are more prevalent in the Hispanic community, that statistic is even more alarming since the long-term, proper management of chronic conditions are more difficult and more costly to manage than acute conditions.

I’m fascinated by the shopper mindset, what drives brand loyalty, and in particular, the customer experience. But before we get into all that, I thought it would be valuable to provide a peek behind the curtain at FLAVORx, a little inside baseball to who we are, what got us to where we are, and our unique value proposition to retail pharmacy. So without further ado, here’s some recent FLAVORx history…

Medication adherence is a multifaceted subject, and recognizing that gender may influence a patient’s level of adherence is frequently overlooked. According to an article, “Medication Adherence: Are Women Worse than Men at Taking Their Meds?" understanding how gender impacts a patients’ understanding of their health condition and the relative importance of taking their medication could help explain the gender gap related to medication adherence and help health care providers address barriers and develop patient education tools more appropriately.

To help parents and children cope with the stresses of being sick, FLAVORx has developed personalized taste options for liquid medications, including Tamiflu, the medication most commonly prescribed to fight the flu.

Columbia, MD – As families across the country are confronted with a significant outbreak of the flu virus, FLAVORx, the Maryland-based biotech company, is doing its part to help ease the burden.