When was the last time you thought about your pharmacy’s marketing plan? Has it been a while? If it’s been more than a few years – say three to five – it may be time to revisit. To the entrepreneurial minded pharmacists who took a business class or two (in addition to your pharmacy school obligations), you might remember the “4 P’s” – or Price, Product, Place, Promotion – from Marketing or Business 101. Right? Just as consumer shopping habits and expectations have changed over the years, your marketing approach to attracting and maintaining customers should evolve as well.

Every year the U.S. experiences cough, cold and flu season, with outbreaks beginning as early as October, and lasting well into Spring. There’s a good chance you’ll be impacted directly or indirectly by the flu this year as it is estimated that between 5% and 20% of U.S. residents get the flu each year.  Yikes.

FLAVORx is proud to announce that over 100 million liquid prescriptions have been flavored with FLAVORx products. Since its founding in 1994, FLAVORx is now offered in over 46,000 pharmacies around the nation and the world. It is being used to deliver personalized customer experiences to parents and children while making ‘medicine time’ less stressful for families everywhere.

Back to School season is officially here and there is no better time to start thinking about how to grow your business during the upcoming cough and cold season. For independent pharmacies, growing your appeal to young families will be key to growing your business. Below you’ll find five ways that implementing this service will help you attract new families to your pharmacy this fall:

I’d like to start with a disclaimer: This is not Wally World and no guards were held hostage during our recent visit to Six Flags Great Adventure in NJ. This was opening day and coincidently, I drove my family nearly 3 hours to visit this park a couple of weeks ago on what turned out to be the first open park day of the spring. In what could have (should have) been one of the best amusement park experiences of a lifetime, ended up with many twists, turns, and business lessons along the way.