As many pharmacies consider how to set themselves apart from the growing competition in the retail pharmacy space, we know that marketing strategies and pharmacy services can be key differentiators. One of the ways we recommend is to grow your customer base among millennials and young families in your area. Millennials though, can be tough to reach. So knowing how and where to find these families and how to keep them coming back can be tough - especially if marketing isn't a priority. If marketing IS a priority, consider these four ways to expand your reach in the new year. 

Social media is all the rage these days. Not just for individuals, but it's become a necessary component to any marketing strategy for small businesses as well. One of the best networks for small businesses to market on is Facebook, thanks to its reach and the amount of daily visitors. While many small business owners stress that they don't have time, Facebook is an easy entry to social media marketing and doesn't take much time or effort to get started. 

I’ve always considered myself a bit of an early adopter of Facebook. I joined the social network back in 2004, before high schoolers, or anyone with an email address could join. Way before businesses had pages, and before paid advertising on the platform was even a thing. I've seen the evolution of Facebook to where it is today. Now, Facebook is the largest social platform on the internet with over 1 billion users and is a crucial component to marketing strategy for many businesses - big and small. 

One of the biggest complaints that we hear from pharmacists is about a lack of time – you’re struggling meet script quotas. You’re short staffed. You’re too busy. Marketing, just isn’t a priority. But, as a business owner you have goals, and in order to grow your business, neglecting marketing is one of the worst things you can do.

If you own or manage a pharmacy and you don’t have or manage a Google Business page, you’re missing out. Aside from Google being the largest search engine on the internet, Google has in recent years, updated the way it helps businesses, customers and prospects connect. Having your business on Google is beneficial in so many ways that most business owners either overlook or simply don’t understand.