We are living in the golden age of change.  In the past 10 years alone, 40% of Fortune 500 companies have been replaced on the Fortune 500 list.  If you’re like me, you find this equally fascinating and terrifying.  In my opinion, the only consistent theme that has occurred is “change”, so I’ve learned to keep an open mind and adapt to the times.

Recently, at the PDS trade show in Orlando, FL our team talked about online reviews in relation to promoting the services that your pharmacy offers such as FLAVORx. According to Reputation Management, people are most likely to leave a positive review, but they leave those reviews for altruistic reasons - to help others make good decisions – the millennial generation specifically shares retail experiences through social networks and sites like Google, Yelp, and Facebook.

Many pharmacy owners don’t think about online marketing as anything outside of Facebook, their website or online reviews. Not because they don’t care, but because they simply don’t understand the inner workings of how a business is actually found online. However, local marketing and SEO is an imperative marketing strategy to boost visibility for your pharmacy in  search results to be found online.

• What so many small business owners ask again, and again, and again is how to be found online, or how do you get to be number one on Google? My first response is always "it won't happen overnight..." but you can do it. If you use the right tools and the right strategies. 

As many pharmacies consider how to set themselves apart from the growing competition in the retail pharmacy space, we know that marketing strategies and pharmacy services can be key differentiators. One of the ways we recommend is to grow your customer base among millennials and young families in your area. Millennials though, can be tough to reach. So knowing how and where to find these families and how to keep them coming back can be tough - especially if marketing isn't a priority. If marketing IS a priority, consider these four ways to expand your reach in the new year. 

Social media is all the rage these days. Not just for individuals, but it's become a necessary component to any marketing strategy for small businesses as well. One of the best networks for small businesses to market on is Facebook, thanks to its reach and the amount of daily visitors. While many small business owners stress that they don't have time, Facebook is an easy entry to social media marketing and doesn't take much time or effort to get started.