I’ve always considered myself a bit of an early adopter of Facebook. I joined the social network back in 2004, before high schoolers, or anyone with an email address could join. Way before businesses had pages, and before paid advertising on the platform was even a thing. I've seen the evolution of Facebook to where it is today. Now, Facebook is the largest social platform on the internet with over 1 billion users and is a crucial component to marketing strategy for many businesses - big and small. 

One of the biggest complaints that we hear from pharmacists is about a lack of time – you’re struggling meet script quotas. You’re short staffed. You’re too busy. Marketing, just isn’t a priority. But, as a business owner you have goals, and in order to grow your business, neglecting marketing is one of the worst things you can do.

If you own or manage a pharmacy and you don’t have or manage a Google Business page, you’re missing out. Aside from Google being the largest search engine on the internet, Google has in recent years, updated the way it helps businesses, customers and prospects connect. Having your business on Google is beneficial in so many ways that most business owners either overlook or simply don’t understand.

When was the last time you thought about your pharmacy’s marketing plan? Has it been a while? If it’s been more than a few years – say three to five – it may be time to revisit. To the entrepreneurial minded pharmacists who took a business class or two (in addition to your pharmacy school obligations), you might remember the “4 P’s” – or Price, Product, Place, Promotion – from Marketing or Business 101. Right? Just as consumer shopping habits and expectations have changed over the years, your marketing approach to attracting and maintaining customers should evolve as well.

Do you have a store that you would consider yourself loyal too? Your “go-to” stores? When you run your typical weekly errands, you probably have a go-to grocery store, go to dry cleaners, and a go-to pharmacy. But, why are you loyal to those places? Maybe you started to go to a particular place because of a good review, out convenience, or good prices, but if you think about what keeps you going back instead of continuing your search for “your go-to”, you will probably think of a specific instance of something good happening at that place.