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Respiratory Viruses are on the Rise, Pharmacies can Help

Posted by Caitlin Taylor

Jan 10, 2024 11:20:34 AM


From the flu and RSV to colds and COVID, it's the time of year when respiratory illnesses are hitting families around the country hard. After holiday travel and family gatherings, the post-winter break return to school often marks a swift uptick in kids getting sick. In many cases, kids need an antibiotic, antiviral, or over-the-counter medication to ease the sore throat, fever, and sniffles, and get them back to feeling better. When kids have trouble taking those important medications, the tears, tantrums, and spit-out doses make the experience even worse for everyone. Fortunately, pharmacies can help.


Pharmacies that offer FLAVORx can customize the taste of most liquid medications to make medicine-time easier for kids and parents. Aversion to medicine can start early in life and have long-lasting effects that make the experience stressful for both kids and their parents. Letting kids choose the flavor of their medicine not only improves a bad taste, but also helps kids take ownership over something that previously out of their control.


Why Flavor Medicine?


Winter can be a stressful time for parents of school-aged kids, as sickness after sickness spreads around the family. In many cases, medicine can reduce the time kids are contagious and feeling bad. Unfortunately, medicine-time can be tough for many families. Tears, tantrums, and spit-out medicine can 


When a young child needs medicine, a liquid form can often be the easiest option. However, taking medicine can be such a negative experience for children that even liquids can be difficult to administer. It isn't only parents of young children that face this problem; difficulty taking medicine can continue even for school-aged children. Luckily, pharmacies have the power to make bad-tasting medicine a thing of the past.


Young boy sick with the flu needs Tamiflu flavored with FLAVORx


How Does FLAVORx Work?


At a FLAVORx pharmacy, pharmacists and pharmacy technicians can custom flavor hundreds of liquid medications, including common cough, cold, and flu prescriptions like Amoxicillin and Tamiflu. Kids can choose their favorite flavor for their medicine from tasty options like Blastin' Bubblegum and Giggly Grape. The pharmacist then follows a specific recipe to flavor the medication to ensure the concentration isn't affected. Easy as that!


FLAVORx flavors are sugar-free, dye-free, gluten-free, and casein-free, so parents can rest assured they're improving medicine-time with a solution that's both effective and safe.  



Mom and sick daughter pick up FLAVORx medicine at the pharmacy



What medications can be flavored?


Most liquid medications can be flavored with FLAVORx. During the winter months when lots of bacterial infections are spreading in daycares and schools, flavoring antibiotics like Amoxicillin, Augmentin, Clindamycin, and Cephalexin can give them some much-needed flavor help. Flavoring Tamiflu and similar antivirals can help make recovering from the flu easier on kids struggling to take their medicine. Many pharmacies can also flavor popular over-the-counter options like ibuprofen, acetaminophen, cough syrups, and allergy medicines.


Dad gives sick baby with the flu medicine flavored with FLAVORx


Where is FLAVORx Available?


Currently, around 35,000 pharmacies across the United States flavor liquid medications with FLAVORx. This includes many locally loved independent pharmacies, national chains like CVS, Walgreens, and Rite Aid, and regional grocery pharmacies like HEB, Publix, and Giant Eagle. Find a FLAVORx pharmacy near you here:



Topics: Adherence, Compliance, and Health


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