We all know that star ratings in pharmacy are tied to patient outcomes but the star ratings we are talking about are related to improving online reviews. We are clearly in an experience based economy right now, and the Millennial generation of consumers love to share those retail experiences online through social networks and online review sites like, Yelp. As a small business owner, you must be aware of your online reviews/ratings as this can make or break your reputation in your community.
Think about this for a second, 10-15 years ago you may have told 6-8 friends, family, & neighbors about a very positive or negative customer experience over a dinner party or on the sidelines of a youth soccer field. In today's world, each customer interaction has the potential to permanently be rated online for tens of thousands of people to see. Some of the more elaborate reviews such as "United Breaks Guitars" have gone viral with millions of views.