Pharmacy owners and operators know that retail pharmacy is not for the weak of heart. One of the biggest challenges is often keeping your pharmacists and technicians happy and engaged day-in and day-out. In any retail environment that’s not easy, but in pharmacy when you deal with insurance companies, grumpy customers and shrinking reimbursements and prescription quotas, keeping your employees happy is tough. We’re here to help.

We are living in the golden age of change.  In the past 10 years alone, 40% of Fortune 500 companies have been replaced on the Fortune 500 list.  If you’re like me, you find this equally fascinating and terrifying.  In my opinion, the only consistent theme that has occurred is “change”, so I’ve learned to keep an open mind and adapt to the times.

Recently, at the PDS trade show in Orlando, FL our team talked about online reviews in relation to promoting the services that your pharmacy offers such as FLAVORx. According to Reputation Management, people are most likely to leave a positive review, but they leave those reviews for altruistic reasons - to help others make good decisions – the millennial generation specifically shares retail experiences through social networks and sites like Google, Yelp, and Facebook.

Many pharmacy owners don’t think about online marketing as anything outside of Facebook, their website or online reviews. Not because they don’t care, but because they simply don’t understand the inner workings of how a business is actually found online. However, local marketing and SEO is an imperative marketing strategy to boost visibility for your pharmacy in  search results to be found online.

• What so many small business owners ask again, and again, and again is how to be found online, or how do you get to be number one on Google? My first response is always "it won't happen overnight..." but you can do it. If you use the right tools and the right strategies. 

FLAVORx and SnapRx today announced a new partnership to help independent pharmacies market to young families in their communities. Independent pharmacies face the challenge of a declining customer base as baby boomers age. The goal of the SnapRx FLAVORx partnership is to help pharmacy owners attract, retain, and delight the next generation of health and wellness customers.