The people behind the pharmacy counter are so, so much more than their official titles of pharmacists and pharmacy techs. They’re healthcare educators, customer service experts, unofficial counselors, and everything else customers need them to be. To be honest, they’re practically superheroes.

Let’s face it, social media is about way more than sharing vacation pics and cute videos of puppies. For businesses, social media can be a powerful tool to reach current and potential customers where they’re already spending their time. Since brother-owner duo Orlando and Kyle Palmer opened Baton Rouge-based Parker’s Pharmacy, they have used social media to engage with customers, share their pharmacy's vibrant personality, and build their business in just a few short years.

Competition in the pharmacy industry is intense, possibly more intense than ever before. If a customer doesn’t like the service they received at your pharmacy, there’s nothing to stop them from filling their prescription at the pharmacy down the street. Of course, that’s after bashing the pharmacy with a one-star online review that’s out there for all of the internet (read: potential customers) to see.

At FLAVORx we are a small family of 50 employees who work together to help our 46,000 Pharmacy Partners make a difference for families across the globe during medicine-time. We've discovered that members of our FLAVORx Family are also doing some pretty incredible things to make a difference in their own special way.