This article originally appeared in the June 2017 issue of America’s Pharmacist, published by the National Community Pharmacists Association, Alexandria, Va. Reprinted with permission.
Looking for a simple and effective way to grow sales in your pharmacy? Consider promoting medication flavoring. It just might boost both your profits and improve word-of-mouth recommendations from happy patients.
Recently I spoke with five successful pharmacy managers who make it a point to offer medication flavoring. And, while four of them charge for the service, none of them say the modest fee is the reason they promote flavoring. So why do these innovative pharmacists give customers the option to choose the taste of their liquid medicines?