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3 Ideas to Make This "Back to Sick" Season Less Stressful For Kids & Parents

Posted by Chad Baker

Sep 21, 2017 10:45:00 AM

All across the country, kids are reconnecting with their friends at school and sharing stories of their fun-filled summer adventures. They’re also sharing another thing...germs. Back to School unfortunately also means Back to Sick for our nation’s children. There's no avoiding it. And as one of your communities most trusted healthcare resources, you’ll be front and center with parents as they deal with those inevitable ear infections, throat infections, colds, and the flu. So get ready. Here's how:

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Topics: Customer Experience & Delight


Is the Retail Pharmacy Industry Ready for the Age of Customer Experience?

Posted by Heidi Schmidt

Aug 22, 2017 10:15:00 AM

Among the many unique benefits that the proliferation of connected technology has brought us in the new Digital Age, perhaps the most distinct has been the increased awareness of the modern consumer. With the greatest wealth of information in history at our fingertips, and a more competitive global economy, individuals today can afford to be selective in choosing the businesses they will patronize. 

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Topics: Customer Experience & Delight


Giving Pharmacy Some Good Taste

Posted by FLAVORx Inc.

Jul 5, 2017 3:45:00 PM

This article originally appeared in the June 2017 issue of America’s Pharmacist, published by the National Community Pharmacists Association, Alexandria, Va. Reprinted with permission.


Looking for a simple and effective way to grow sales in your pharmacy? Consider promoting medication flavoring. It just might boost both your profits and improve word-of-mouth recommendations from happy patients.


Recently I spoke with five successful pharmacy managers who make it a point to offer medication flavoring. And, while four of them charge for the service, none of them say the modest fee is the reason they promote flavoring. So why do these innovative pharmacists give customers the option to choose the taste of their liquid medicines?

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Topics: Customer Experience & Delight


How to Sell without Selling: Lessons from Tesla for Pharmacies

Posted by Chris Cielewich

Jun 22, 2017 10:00:00 AM

Patient empowerment.


That seems to be the buzzword in health and wellness these days. We’ve been using it as it relates to medicine flavoring for the past few years.


Last fall, I saw John McNeil (President of Global Sales and Services for Tesla) speak at a marketing conference. He spoke about selling without selling, a  fascinating concept that can be adopted by many pharmacists who don’t want to be perceived as sales people, but would rather be thought of as problem solvers.


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Topics: Customer Experience & Delight


Three Easy-Peasy Ways to Improve Your Pharmacy Experience

Posted by Heidi Schmidt

May 31, 2017 2:30:00 PM

For independent pharmacies, it is important to find a differentiator from your competition. Most larger pharmacies often have more resources to dedicate towards marketing their services, finding convenient locations and building larger teams. However, smaller, independent pharmacies have one area in which they can definitely win: providing a better, more personalized customer experience that can be flexible based on their customers.


By offering an exceptional customer experience, your pharmacy can build a loyal following. So, one goal should be to provide a positive and personalized shopping experience that will keep customers coming back. Here are three suggestions:

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Topics: Customer Experience & Delight


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