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FLAVORx Blog

The Future of Retail Pharmacy: Trends to Watch For

Posted by Heidi Schmidt

Sep 14, 2017 2:30:00 PM

Few industries are in for as much change in the coming years as the retail pharmacy industry. Healthcare reform continues to dominate headlines, consumer expectations are shifting, pharmacist and technician roles are expanding, technology is improving, the industry is consolidating, and new players like Amazon are encroaching on the status quo.

 
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Topics: Pharmacy Trends

 
 

Is the Retail Pharmacy Industry Ready for the Age of Customer Experience?

Posted by Heidi Schmidt

Aug 22, 2017 10:15:00 AM

Among the many unique benefits that the proliferation of connected technology has brought us in the new Digital Age, perhaps the most distinct has been the increased awareness of the modern consumer. With the greatest wealth of information in history at our fingertips, and a more competitive global economy, individuals today can afford to be selective in choosing the businesses they will patronize. 

 
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Topics: Customer Experience & Delight

 
 

How Amazon Could Impact Retail Pharmacy

Posted by Heidi Schmidt

Aug 3, 2017 4:30:00 PM

Last month, online retail giant Amazon made waves throughout the business world as it was announced that the company would be cutting a $13.7 billion check to acquire health-conscious grocery chain Whole Foods.

Having already pulled significant market share from brick-and-mortar retailers, Amazon is now in a unique position to begin drawing customers from large supermarket chains as well. But it isn’t just grocery chains taking notice.

 
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Topics: Pharmacy Trends

 
 

Giving Pharmacy Some Good Taste

Posted by FLAVORx Inc.

Jul 5, 2017 3:45:00 PM

This article originally appeared in the June 2017 issue of America’s Pharmacist, published by the National Community Pharmacists Association, Alexandria, Va. Reprinted with permission.

 

Looking for a simple and effective way to grow sales in your pharmacy? Consider promoting medication flavoring. It just might boost both your profits and improve word-of-mouth recommendations from happy patients.

 

Recently I spoke with five successful pharmacy managers who make it a point to offer medication flavoring. And, while four of them charge for the service, none of them say the modest fee is the reason they promote flavoring. So why do these innovative pharmacists give customers the option to choose the taste of their liquid medicines?

 
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Topics: Customer Experience & Delight

 
 

How to Sell without Selling: Lessons from Tesla for Pharmacies

Posted by Chris Cielewich

Jun 22, 2017 10:00:00 AM

Patient empowerment.

 

That seems to be the buzzword in health and wellness these days. We’ve been using it as it relates to medicine flavoring for the past few years.

 

Last fall, I saw John McNeil (President of Global Sales and Services for Tesla) speak at a marketing conference. He spoke about selling without selling, a  fascinating concept that can be adopted by many pharmacists who don’t want to be perceived as sales people, but would rather be thought of as problem solvers.

 

 
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Topics: Customer Experience & Delight

 
 
 

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