FLAVORx can fuel retail pharmacy growth. By customizing the taste of pediatric medications, pharmacies demonstrate genuine customer care, create memorable in-store experiences and gain an edge on the competition. But to enjoy the advantages of offering this valuable service, your pharmacy staff must believe in the program and actively promote it to customers.Getting the most out of FLAVORx begins with getting buy-in from your pharmacy staff. Pharmacists will never give children the option to choose the taste of their medicine unless leadership first discusses the benefits to consumers and train the pharmacy staff to deliver the service confidently. Encourage your staff to view custom-flavored medicine as a tool to deliver better care to patients, not just a way for the pharmacy to make more money. Pharmacists need to understand that if kids struggle to take their medicine, they will likely fail to comply with their prescriptions and parent will get increasingly stressed out. In that way, flavoring is beneficial to parents and children alike.Here are four ways pharmacy leaders can communicate the value of FLAVORx to their pharmacists:

Every night on the news, it seems we're hearing about hospitals overloaded with flu patients or about shortages of Tamiflu. While many parents will try to hibernate until springtime in hopes of making sure their children don't come down with any sort of virus like the flu, there are ways to survive flu season without becoming a recluse. 

Every year the U.S. experiences cough, cold and flu season, with outbreaks beginning as early as October, and lasting well into Spring. There’s a good chance you’ll be impacted directly or indirectly by the flu this year as it is estimated that between 5% and 20% of U.S. residents get the flu each year.  Yikes.

Did you know prescription adherence is taken into account when it comes to ratings and reimbursements? So when you wonder why you should promote and offer a flavoring service to your patients - especially pediatric patients - there are a number of benefits your pharmacy can see by offering this service. Greater patient satisfaction, customer loyalty and of course, increased patient adherence are just a few worth mentioning. 

Check out the infographic below for further statistics and information on why you should customize the taste of liquid medications in your pharmacy. 

The FlavorMaster®, which streamlines the process of filling and flavoring liquid medications, will be unveiled Friday, March 11, 2016 at FLAVORx’s headquarters by Maryland Secretary of Commerce, Mike Gill, and members of the Maryland Department of Commerce’s Office of BioHealth Technology.