From flu shots to allergy medicine, plenty of your pharmacy’s products and services are seasonal, so much of your advertising is probably focused around the time of year these things are most needed. Flavoring is no exception! Kids heading back to school marks the beginning of an uptick in liquid prescriptions that continues to rise into winter and cough, cold, and flu season. As these prescription volumes rise, it's important to make sure your patients and community are aware that your pharmacy is ready to help kids take their liquid medicine. To help your pharmacy effectively get the word out to families about your flavoring service, we're sharing our favorite tips for FLAVORx success.

In the midst of a global health crisis, pharmacies have an essential role to play in their communities. Even though people might be staying home more according to social distancing guidelines, your pharmacy’s marketing strategy doesn’t need to grind to a halt. With a little creativity, you can continue to effectively market your pharmacy and help customers get the most out of their pharmacy

experience.

1. Make social media a priority

Pharmacy, like the rest of the world, has been turned upside down since the onset of the COVID-19 pandemic. With all of the changes that have come about over the past few months and fewer kids getting normal illnesses that come with being together in school, maybe your flavoring program hasn’t been a priority. Now that we’re heading into cough, cold, and flu and season, it’s time to dust off those bottles of Bubblegum and Sweetening Enhancer and get back to helping kids take their medicine. 

The people behind the pharmacy counter are so, so much more than their official titles of pharmacists and pharmacy techs. They’re healthcare educators, customer service experts, unofficial counselors, and everything else customers need them to be. To be honest, they’re practically superheroes.

Let’s face it, social media is about way more than sharing vacation pics and cute videos of puppies. For businesses, social media can be a powerful tool to reach current and potential customers where they’re already spending their time. Since brother-owner duo Orlando and Kyle Palmer opened Baton Rouge-based Parker’s Pharmacy, they have used social media to engage with customers, share their pharmacy's vibrant personality, and build their business in just a few short years.