Stephanie Saxon has a message all retail pharmacies, and their staff, need to hear.

Letting children choose the taste of their medicine is an untapped marketing strategy for retail pharmacies. Not only does flavor selection resonate powerfully with customers, but it can also improve word-of-mouth referrals from delighted moms and dads. A successful flavoring strategy has less to do with additional fees and everything to do with keeping patients happy. Here are five ways offering FLAVORx in your pharmacy earns long-lasting customer loyalty 

FLAVORx can fuel retail pharmacy growth. By customizing the taste of pediatric medications, pharmacies demonstrate genuine customer care, create memorable in-store experiences and gain an edge on the competition. But to enjoy the advantages of offering this valuable service, your pharmacy staff must believe in the program and actively promote it to customers.Getting the most out of FLAVORx begins with getting buy-in from your pharmacy staff. Pharmacists will never give children the option to choose the taste of their medicine unless leadership first discusses the benefits to consumers and train the pharmacy staff to deliver the service confidently. Encourage your staff to view custom-flavored medicine as a tool to deliver better care to patients, not just a way for the pharmacy to make more money. Pharmacists need to understand that if kids struggle to take their medicine, they will likely fail to comply with their prescriptions and parent will get increasingly stressed out. In that way, flavoring is beneficial to parents and children alike.Here are four ways pharmacy leaders can communicate the value of FLAVORx to their pharmacists: