Food for thought: "A Taste of Your Own Medicine" may be a popular English idiom, but why not actually get to choose “a taste of your own medicine?” The answer is that there is no real reason not to; in fact choosing the taste of your medicine is actually a more than reasonable request in today’s world.
I wanted to share an excerpt from a recent article I read titled "Letting Consumers Design Their Own Experiences: Case for the Mass Customization Model."l Ted Mininni, President of Design Force, Inc. said something that really got me thinking.

As many of you are well aware, this looks to be another heavy flu season. As you and your team find yourselves dispensing more Tamiflu oral suspension (OS) and, due to a shortage of the OS, the compounded oral suspension, it is important to offer custom-flavoring with this particular medication. The suspension and compounded versions of Tamiflu can have an unpleasant taste. With such an essential drug, it is important that bad-taste not be a barrier to a child taking the medicine and feeling better faster. To help alleviate this, please recommend flavoring when a customer comes in to drop-off or pick-up a prescription for Tamiflu.
