Whether you are an independent or a chain pharmacy, online reviews can be influential on your business. More importantly, online reviews are very influential on the massive millennial generation. According to a study conducted by Bazaar Voice “84% of Millennials report that user-generated content (online reviews) has at least some influence on what they buy.” Because Millennials are more likely to trust user-generated content more than media or even an expert review, getting positive reviews online for your business is a must.

Owning any type of business whether it is an independent or a chain pharmacy, it is important to know your customer. This will not only allow you to find your customers easier, but it will also help you turn them into loyal customers. This blog piece will help you get to know the 80 million Millennials and turn them into happy, loyal customers.