For many families, medicine time can feel like the hardest part of helping a child recover when they're sick. Every parent who's experienced tears and tantrums when the medicine comes out knows that a simple routine can quickly become stressful for everyone involved.

Goodbye winter, hello spring! The sun is shining and the weather is warm, which for kids around the country means a return to outdoor sports and long days playing outdoors. While lots of time spent outside typically makes spring a happy time for kids, seasonal allergies can put a damper on those high spirits.

Fortunately, parents have their pick of antihistamines available to ease kids' allergies. Kids are in luck too - pharmacies can customize the taste of their allergy medicine with a favorite flavor. To make sure sniffles, sneezes, and itchy eyes don't keep kids from enjoying their time outside, FLAVORx flavoring is available to make it easier for kids to take allergy medicine.

Helping children take liquid medication doesn't have to be a stressful experience—discover proven strategies that transform medication time into a positive experience for families.

In the constantly growing array of available pharmacy automation technology, the FLAVORx Auto is in a league of its own. With the Auto behind the pharmacy counter, filling liquid prescriptions with a custom flavor becomes an effortless part of pharmacy workflow. The Auto combines the time saving technology of Fillmaster with the customer service impact of FLAVORx into a tool that makes offering a service that families love as simple as can be. From the health benefits for patients to the workflow improvements for pharmacy staff, there is so much to love about this one-of-a-kind machine!

The 2025 flu season is starting earlier than many families expect, with pediatric cases rising quickly in several regions. For parents, this can feel overwhelming—especially with school, sports, holiday get togethers, and busy schedules increasing exposure to germs. The good news is that there are practical steps you can take now to help reduce your child’s risk and feel more prepared if illness does strike. Here’s what parents should know and do as flu season ramps up.