---
title: FLAVORx Blog | Bruce Kneeland
description: Bruce Kneeland is a retired former community pharmacy consultant and drug wholesale executive. He and his wife are currently serving a 2 year volunteer mission helping a small congregation in Colorado.  He provides the above comments in the hope that it will help pharmacists serve more patients.
---

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# FLAVORx Blog

## Bruce Kneeland

Bruce Kneeland is a retired former community pharmacy consultant and drug wholesale executive. He and his wife are currently serving a 2 year volunteer mission helping a small congregation in Colorado. He provides the above comments in the hope that it will help pharmacists serve more patients.

 

### Recent Posts

## [The Marketing Memo](https://blog.flavorx.com/blog/the-marketing-memo)

 Posted by [Bruce Kneeland](https://blog.flavorx.com/blog/author/bruce-kneeland)

 Apr 9, 2015, 2:20:15 PM

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[![](https://blog.flavorx.com/hubfs/Dentist_Example.jpg)](https://blog.flavorx.com/blog/the-marketing-memo)

---

If you’d like to dramatically increase the number of new customer referrals you get you may want to consider **implementing a formal community relations program**.

 

One way to start would be to find a person on [your staff that is personable and trustworthy](https://blog.flavorx.com/blog/great-customer-experience-starts-with-great-employee-experience) and ask them if they are interested taking the lead in a new initiative you are considering. I would suggest you not position this as a promotion but as an interesting new job related task that will let them get out of the store for a few hours each week. The idea would be to have this person get out for a few hours each week during slow times. I prefer a pharmacy technician wearing some other pharmacy related attire. This truly sets them apart as they visit with others outside your store.

 

[Read More](https://blog.flavorx.com/blog/the-marketing-memo)

 

 0 Comments [Click here to read/write comments](https://blog.flavorx.com/blog/the-marketing-memo#comments)

 Topics: [Pharmacy Marketing](https://blog.flavorx.com/blog/topic/pharmacy-marketing)

 

 

  

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