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H-E-B Pharmacy Honors FLAVORx With Its 2018 Service Supplier of the Year Award

Posted by Chad Baker

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Oct 23, 2018 1:02:42 PM


The retail pharmacy services company was recognized for helping H-E-B Pharmacy deliver industry-leading quality and service to pediatric pharmacy customers across Texas.

COLUMBIA, MDFLAVORx was named the recipient of H-E-B Pharmacy’s Service Supplier of the Year Award at the 2018 H-E-B Pharmacy Conference held September 25-27. The H-E-B Pharmacy Service Supplier of the Year Award honors companies that provide products & services that allow H-E-B Partners to service their Customers safely & efficiently, stay ahead in the industry, and maximize their workforce thru innovative programs, and automation.


The criteria for the award are: 

  • Responsive, and proactive to the stores needs
  • Continually presents new opportunities to improve the business
  • Innovative & willing to think outside the box
  • Supports pharmacy initiatives at the highest levels possible
  • Operates with like-minded values and goals as H-E-B


“Over the past year FLAVORx has partnered with us to streamline our routine maintenance on their product & also enhanced their safety measures to surpass standards, to ensure we have the most pure water possible," said Donna Montemayor, Director, Pharmacy Professional Services, Marketing, & Strategic Initiatives at HEB. "They have collaborated with our marketing team to develop more awareness of flavorings as a tool for better health outcomes, and have installed new, more efficient versions of their machines to make it easier for our Partners to serve our littlest Texans. In addition, our Account Representative, Natasha Siedsma, is proactive, collaborative and extremely responsive.”


H-E-B and FLAVORx have partnered on service offerings in the pharmacy space for over ten years. In 2017, H-E-B made a decision to use the FLAVORx medication flavoring service as part of a strategic initiative to deliver more value to their customers and improve health outcomes, while also giving children a fun and interactive experience at the pharmacy.


H-E-B rolled out this initiative with their campaign “It Shouldn’t Taste Bad to Feel Better” which focuses on making custom medication flavoring available to all pharmacy customers at no charge. They coupled this initiative with an investment in automated dispensing technology aimed at minimizing wait times for customers when they arrive at the pharmacy to pick-up medications. The results have exceeded expectations, with thousands more Texans taking advantage of custom-medication flavoring than ever before.


“We are thrilled to receive H-E-B Pharmacy’s Service Supplier of the Year award”, said Stuart R. Amos, FLAVORx president and CEO. “This partnership has been a win for all involved – for FLAVORx, for H-E-B Pharmacy, and especially for parents and children across Texas.”


FLAVORx, through their affiliation with FillPure, LLC., also manages H-E-B’s pharmacy water quality maintenance program to ensure their pharmacies are compliant with USP water quality standards for non-sterile compounding and reconstitution.



FLAVORx, a Maryland-based company, has been helping people and pets take their medicine since 1994. The FLAVORx Pediatric and Veterinary Systems are available in nearly 45,000 pharmacies and veterinary clinics in the U.S., Canada, and Australia. Using FLAVORx technology, pharmacists and pharmacy technicians have safely customized the taste of more than 120 million pediatric prescriptions and over-the-counter medications, giving children control over their own wellness and parents a sense of relief come medicine-time.



Topics: Press Releases, news


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