It is back to school time and that means the beginning of cold and flu season for a lot of children. According to the Center for Disease Control and Prevention (CDC), in the United States, seasonal cold and flu activity most commonly peaks between December and February, but flu viruses can cause illness from early October to late May.

Viruses like the cold or flu can spread from person to person through coughs and sneezes of infected people or surfaces, making back to school time a more likely time for children to get sick. If a child does get sick, it is very important that they take the prescription as prescribed and adhere to the medication to prevent antibiotic resistance, and to get them back to school and get their parents back to work as quickly as possible. 

Make sure your pharmacies are ready for the school year by downloading our Back To School marketing materials from FLAVORx. These materials can help you let your customers know that you can customize the taste of medications before they get sick.