So your pharmacy offers FLAVORx? Awesome! Providing a service that helps kids take their medicine is a huge deal for families. Once you have your new FLAVORx system up and running, the next step is making sure your community knows that your pharmacy flavors medicine. Having FLAVORx available won't do you or your patients any good if they don't know it's an option! Fortunately, raising awareness about your flavoring service is easy as can be.
1. Ask Away!
The most effective way to make sure patients know about your flavoring service is to simply mention it at drop-off. It's as easy as asking "How would you like your child's medicine to taste?" or "Does your child have a favorite flavor they'd like for their medicine?" Making these questions a standard part of filling liquid prescriptions will help integrate flavoring into pharmacy workflow and increase awareness amongst patients. There's no doubt pharmacy staff will introduce countless parents to a simple solution they weren't even aware was an option. If your pharmacy staff already prides themselves on providing top-notch service, introducing families to a way to get rid of medicine-time struggles is a great way to make the pharmacy even more of a community favorite.
2. Promote In-Store
FLAVORx provides a variety of fun, eye-catching, materials to advertise your flavoring service in-store. The best part? They're totally free for FLAVORx pharmacies! Signage to display at the pharmacy counter and drive-thru window lets moms and dads know about the flavoring service before they've even spoken to pharmacy staff. Flavor wheels make it easy to show kids the best flavor choices for commonly dispensed meds like Amoxicillin and Tamiflu. Request your free FLAVORx marketing kit
3. Get the Word out on Social
If you aren't advertising your pharmacy's flavoring service on your pharmacy's social media page, now's the perfect time to start. FLAVORx makes it super simple: just download your favorite graphics and post away! From flu season, to back-to-school time, to allergy season, we have posts for every time of year when liquid medication prescriptions spike. Many pharmacies also post pictures and videos of their FLAVORx Auto in action to help get the word out about their flavoring service.
4. Add Some Flavor to Your Website
If a potential patient wants to find out what services your pharmacy offers, your website is probably the first place they'll check. Since your pharmacy already uses your website to educate patients on important services offered, go ahead and add the flavoring service to the list! Your website is an easy way to let parents know that your pharmacy can custom flavor kids' medication to reduce medicine-time stress. You can even link to the Flavorbot page to give kids and parents a chance to see which flavors work best with their medication.
5. Get Out in the Community
Community events where kids will be in attendance are a great place to spread the word about your flavoring service to people who haven't been to your pharmacy before. When your pharmacy has a table set up at events like health fairs and local festivals, include some FLAVORx signage so that families will remember your pharmacy can make it easier for kids to take their medicine when they're sick. With advance notice, FLAVORx can provide giveaways to hand out at these events, email info@flavorx.com for more information.
How many of these five awareness tactics is your pharmacy currently using? If you're missing a few, fortunately they're easy to put into action. Once you're checking all the boxes, flavoring is sure to become a favorite of families that fill at your pharmacy.