As many pharmacies consider how to set themselves apart from the growing competition in the retail pharmacy space, we know that marketing strategies and pharmacy services can be key differentiators. One of the ways we recommend is to grow your customer base among millennials and young families in your area. Millennials though, can be tough to reach. So knowing how and where to find these families and how to keep them coming back can be tough - especially if marketing isn't a priority. If marketing IS a priority, consider these four ways to expand your reach in the new year.