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FLAVORx Blog

Heidi Schmidt

 

Recent Posts

The Future of Retail Pharmacy: Trends to Watch For

Posted by Heidi Schmidt

Sep 14, 2017 2:30:00 PM

Few industries are in for as much change in the coming years as the retail pharmacy industry. Healthcare reform continues to dominate headlines, consumer expectations are shifting, pharmacist and technician roles are expanding, technology is improving, the industry is consolidating, and new players like Amazon are encroaching on the status quo.

 
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Topics: Pharmacy Trends

 
 

Is the Retail Pharmacy Industry Ready for the Age of Customer Experience?

Posted by Heidi Schmidt

Aug 22, 2017 10:15:00 AM

Among the many unique benefits that the proliferation of connected technology has brought us in the new Digital Age, perhaps the most distinct has been the increased awareness of the modern consumer. With the greatest wealth of information in history at our fingertips, and a more competitive global economy, individuals today can afford to be selective in choosing the businesses they will patronize. 

 
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Topics: Customer Experience & Delight

 
 

How Amazon Could Impact Retail Pharmacy

Posted by Heidi Schmidt

Aug 3, 2017 4:30:00 PM

Last month, online retail giant Amazon made waves throughout the business world as it was announced that the company would be cutting a $13.7 billion check to acquire health-conscious grocery chain Whole Foods.

Having already pulled significant market share from brick-and-mortar retailers, Amazon is now in a unique position to begin drawing customers from large supermarket chains as well. But it isn’t just grocery chains taking notice.

 
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Topics: Pharmacy Trends

 
 

Three Easy-Peasy Ways to Improve Your Pharmacy Experience

Posted by Heidi Schmidt

May 31, 2017 2:30:00 PM

For independent pharmacies, it is important to find a differentiator from your competition. Most larger pharmacies often have more resources to dedicate towards marketing their services, finding convenient locations and building larger teams. However, smaller, independent pharmacies have one area in which they can definitely win: providing a better, more personalized customer experience that can be flexible based on their customers.

 

By offering an exceptional customer experience, your pharmacy can build a loyal following. So, one goal should be to provide a positive and personalized shopping experience that will keep customers coming back. Here are three suggestions:

 
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Topics: Customer Experience & Delight

 
 

How to Overcome Your Pharmacy's Awful, Terrible, No Good Location

Posted by Heidi Schmidt

May 4, 2017 10:00:00 AM

Location, location, location. When it comes to retail pharmacy, the old adage is true, your location can make or break your business. Unfortunately, you don’t always have the best choice of real estate for your pharmacy, or your once ideal location becomes less so because a doctor’s office moves away or a competitor moves in.

 
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Topics: Pharmacy Marketing

 
 
 

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