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FLAVORx Blog

Elizabeth Thoms

Elizabeth Thoms is the Marketing Coordinator at FLAVORx. She works with both independent and chain pharmacies to help them achieve their highest potential with the FLAVORx system. She is continuously learning about how pharmacies as well as veterinarians can stay ahead of the curve and gain happier, loyal customers. Elizabeth studied marketing and management at Drake University in Des Moines, IA.
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Recent Posts

[INFOGRAPHIC] Why Customize the Taste of Medicine

Posted by Elizabeth Thoms

May 17, 2016 11:00:00 AM

Did you know prescription adherence is taken into account when it comes to ratings and reimbursements? So when you wonder why you should promote and offer a flavoring service to your patients - especially pediatric patients - there are a number of benefits your pharmacy can see by offering this service. Greater patient satisfaction, customer loyalty and of course, increased patient adherence are just a few worth mentioning. 

 

Check out the infographic below for further statistics and information on why you should customize the taste of liquid medications in your pharmacy. 

 
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Topics: Adherence, Compliance, and Health

 
 

How Many are Too Many Choices?

Posted by Elizabeth Thoms

May 3, 2016 1:00:00 PM


There is no doubt that offering more choices is something that is appreciated by today’s customers, especially the Millennial generation, but, how much is too much?

 

Millennials, or the generation born between 1980 to 2000, are the single largest generation and almost all of them are 100% digital natives. So the idea of their consumer choices being limited to a single option, is completely alien to them. Millennials grew up with businesses like  Kayak to Amazon where what they were looking for was always just a click away. If they didn't find what they were looking for, another option was only a click away.

 
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Topics: Customer Experience & Delight

 
 

4 Ways To Create An Extraordinary Customer Experience

Posted by Elizabeth Thoms

Apr 19, 2016 1:00:00 PM


No matter the size of your business, extraordinary customer service is important for a number of reasons.

 

Whether you are looking to attract new customers, create loyal customers or maintain the number of customers you already have; customer service should be at the heart of your business model. But no matter how much YOU believe in delivering a great customer experience, it is up to your team to set the bar. It is not the kiosk that makes a customer’s experience memorable; it’s the staff member behind the counter who is going to make a difference.

 
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Topics: Customer Experience & Delight

 
 

FLAVORx Featured in MD. BioHealth & Life Science Newsletter

Posted by Elizabeth Thoms

Mar 30, 2016 3:32:47 PM


On March 11, 2016 at 3:00 P.M. FLAVORx Inc. and Fillmaster Systems, unveiled the jointly developed FlavorMaster®, a new piece of pharmacy automation equipment that fully-automates reconstitution and flavoring. The device is designed to save pharmacies time, improve dispensing accuracy behind the counter, and promote medicine adherence.  Maryland’s Secretary of Commerce, Mike Gill and members of the Maryland Department of Commerce’s Office of Biohealth Technology helped with the unveiling, making the ceremony extremely memorable. 

 

Maryland Department of Commerce's Office of BioHealth and Life Sciences features FLAVORx in their weekly newsletter, in their Innovator Spotlight. 

 
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Topics: Press Releases

 
 

How To Increase Your Pharmacy’s Customer Satisfaction

Posted by Elizabeth Thoms

Mar 10, 2016 1:00:00 PM

Do you have a store that you would consider yourself loyal too? Your “go-to” stores? When you run your typical weekly errands, you probably have a go-to grocery store, go to dry cleaners, and a go-to pharmacy. But, why are you loyal to those places? Maybe you started to go to a particular place because of a good review, out convenience, or good prices, but if you think about what keeps you going back instead of continuing your search for “your go-to”, you will probably think of a specific instance of something good happening at that place.

 
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Topics: Customer Experience & Delight, Pharmacy Marketing

 
 
 

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